Natural good products

NEW
100% TRUST:
NATURALLY GOOD ANTI AGE

NEW FROM NIVEA
100% TRANSPARENT ANTI-AGE CARE

NIVEA knows that anti-age care is a matter of trust. The new NIVEA NATURALLY GOOD Anti-Age care range combines 99% of natural-origin ingredients with 1% additional ingredients for safety and stability, based on the company’s 100 years of expertise in skin research and care. All of this combined ensures 100% trust in our new anti-age range, which follows the success of the NATURALLY GOOD moisture range launch.

DISCOVER NATURALLY GOOD


PRODUCT INGREDIENTS
100% TRANSPARENCY

The NATURALLY GOOD care range contains 99% natural origin ingredients and 1% of additional ingre-dients for safety and stability.*

*Ingredients sourced from nature retaining greater than 50% of their natural state after being processed, including water and 1–2% of natural (other) ingredients added for stability and safety.

burdock

BURDOCK EXTRACT

Stimulates the skin’s own collagen production, visibly reducing lines and wrinkles in two weeks.*

*In vitro test.

aloe vera

ALOE VERA

The formula with Aloe Vera moisturizes for 24 hours in our face care products and gently cleanses and effectively removes make-up in our face cleansers.

chamomile

CHAMOMILE

The unperfumed formula with chamomile moisturizes skin for 24 hours, soothes irritations and visibly reduces redness.

argan oil

ARGAN OIL

The formula with argan oil helps skin to regenerate itself during the night and leaves skin supple the next morning.

green tea

GREEN TEA

Cleansing milk cleanses deeply and clears away impurities, while the toner removes residues and leaves skin feeling clean and fresh.

DISCOVER OUR NATURAL TRANSPARENCY

Discover all the details by clicking the blue plus (+) icons.
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nivea creme

ENHANCE YOUR NATURAL ANTI-AGE
CARE ROUTINE WITH NATURAL CLEANSING

body lotion

1. MICELLAR WASH

Enjoy the freshness of our new NATURALLY GOOD MICELLAR WASH! Thoroughly cleanses your skin and removes make-up.

LETS YOUR SKIN BREATHE WITHOUT DRYING OUT.

natural product

2. MICELLAR WATER

Our new NATURALLY GOOD MICELLAR WATER: Gentle deep cleansing and make-up removal in one step, without rubbing, rinsing or perfume.

LEAVES YOUR SKIN SOFT AND SUPPLE, WITHOUT ANY RESIDUE.


Naturally Good

Transparency is our goal – take a look in our formulas.


QUESTIONS & ANSWERS

Our experts are available to answer your questions about the NATURALLY GOOD ranges.

Luis Carbajal Arturo, from the NIVEA Face Cleansing R&D department, is answering the most important questions about the new NIVEA NATURALLY GOOD Moisture Range.

NIVEA is launching a new face care product range with 99 % natural origin ingredients. What makes these products special?

NATURALLY GOOD was developed with a philosophy of using as many ingredients with natural origins as possible. With the new product franchise from NIVEA we are focused on being 100% transparent about all the ingredients.

Have you noticed demand for a product range with natural ingredients?

The past couple of months have shown that consumers are much more interested in our products’ details, and also that they want more natural products. They want to know what is and what isn’t in our formulas, and they want to know the role of each specific ingredient. For our new product range NATURALLY GOOD, we try to give all the details and explain them so consumers understand them. But it’s still the be-ginning of a journey, and we want other products to follow this initiative.

Can you explain why 1% of the formula is non-natural?

The 1% guarantees the formula stability and formula safety, which is extremely important to be 100% skin-safe.

What is the difference between the ingredients of natural origin and those without it?

Those of natural origin are basically sourced from nature and retain more than half of their molecular struc-ture or natural state, after being processed – this includes the water. This definition follows strict internal Beiersdorf standards.

Lucia Zanforlin Trede, senior scientist, answers the most important questions about the new NIVEA NATURALLY GOOD Anti-Age range.

Is NATURALLY GOOD a conscious skincare range?

Yes, NIVEA promotes a future without animal testing worldwide, all of our NATURALLY GOOD face formulas are vegan and the packaging for our face care range is sustainable.
The jars are made from PP and apart from the sealing foil, they are 100% recyclable. The bottles are made out of 97% recycled PET. When manufacturing bottles, we use post consumer recycled plastic, which is made from PET water bottles that are disposed into the plastic recycling stream.

Where are the NATURALLY GOOD products made?

The NATURALLY GOOD products are made in Europe, mainly in Germany and Poland, under strict quali-ty standards.

What is inside the new NATURALLY GOOD product formulas?

For our NATURALLY GOOD products, we chose each ingredient carefully. All the ingredients from natu-ral origin are in line with ISO 16128.

What is in the Anti-Age Day Care formula?

The Day Care formula is 100% pleasant. It contains organic burdock fruit extract, which stimulates the skin’s collagen production, as well as precious jojoba and almond oils.

What is in the Anti-Age Night Care formula?

The Night Care formula is both regenerating and 100% pleasant. It contains organic argan oil and shea but-ter, as well as organic burdock fruit extract, which stimulates the skin’s own collagen production.

What is in the Micellar Wash and Micellar Water formulas?

Both the Micellar Wash and Micellar Water formulas are enriched with organic aloe vera. They also con-tain highly effective, natural surfactants that leave the skin perfectly clean. The formulas are overall very caring, and provide the skin with the right level of moisturisation.


Learn more about the Range

vegan-formulas-icon

VEGAN FORMULAS

The NATURALLY GOOD range contains no animal derivatives ingredients.

natural ingredient

NATURALITY

The NATURALLY GOOD range was developed with a philosophy of using as many natural-origin ingredients as much as possible.

natural product help the earth

SUSTAINABILITY

Both our PET jars as well as our bottles made out of PP are recyclable. This contributes to our goal to use only packaging, which is recyclable, reusable or compostable by 2025. All folding box materials are from sustainably managed forests.

product insights

PRODUCT INSIGHTS

With our NATURALLY GOOD range our goals are to let you know exactly what you put on your skin and to help you find balance in your everyday life with a simple yet natural skin care routine.

question and answer

MORE Q&As

Our experts answer more questions about the NATURALLY GOOD range.

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